Google has sent out an email to some advertisers using location asserts within Google Ads with "new policy requirements." In short, it says that if your location is closed, not recognized, or does not ...

Google has launched a new link on some search / sponsored ads named "Products at this location." Google confirmed this ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use ...

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make ...

Buried in a worthwhile Economist longread about mainstream news and The New York Times struggling to balance revenue needs with journalistic standards is an interesting nugget about the value of an ad ...