The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...
SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and ...